Coffee is a beloved daily indulgence for many, but what if we told you that its true cost extends far beyond the price charged by most coffee corners? To build a sustainable and future-proof coffee sector, we need to embrace the true pricing mechanism, which values the impact of coffee farming and trade on people & planet. In other words, we need to know what the true price of our coffee is in order to enable consumers to make an informed choice and for the coffee industry to prevent and reduce the negative effects on people & planet.
We invite you to engage in this thought-provoking eDiscussion around the statement:
'True price transparency for coffee forces consumers to confront the real costs of their daily indulgence'
To kick-off the discussion Werner Schouten, Impact Economy Foundation, strongly advocates for making the true price transparency mandatory as it enables both consumers and industry to act on it by producing and consuming within the planetary boundaries. Read his positive opinion piece by clicking the pink button at the top of this page. On the other side of the spectrum, Yuca Waarts and Willy Baltussen, Wageningen University and Research, advocate for true price transparency within the value chain and on government level, without necessarily informing the consumer. Change will come about through legislation and improved procurement practices and not through consumer behavior. Read their critical opinion piece by clicking on the pink button at the top of this page.
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Let us know what you think!
Communications & Partnerships @ True Price
Lisette van Benthum
NFP Coalition Builder